O laei fa'atekonolosi fa'atauva'a DRESSX ua fa'asalalauina se si'itaga A e $15 miliona ta'ita'ia e Greenfield ma sui auai e aofia ai Slow Ventures, Warner Music, The Artemis Fund, Red Dao.
O tupe e maua o le a faʻapipiʻiina ma le taulai atu i le felagolagomaʻi o ana aseta faʻafuainumera, faʻaleleia le faʻatinoga o le DRESSX app ma le maketi o le NFT, faʻalauteleina le alalafaga, ma isi faiga faʻapaʻaga ma agafesootai ma taʻaloga i luga o ala faʻasalalau masani ma metaverse.
"O loʻo i ai se faʻataʻitaʻiga fou o loʻo tulaʻi mai i luga o le fesili o mea o loʻo tatou ofuina i totonu o le metaverse," o le tala lea a Jascha Samadi, Founding Partner i Greenfield i se faʻamatalaga. "Matou te talitonu o le DRESSX o le a taulamua i le faʻatulagaina ma le faʻauluina o suiga."
Ae maise, 60% o Gen Z ma 62% o Millennials i le US e talitonu o le auala latou te faʻaalia ai i latou lava i luga ole laiga e sili atu le taua nai lo le auala latou te faʻaalia ai i latou lava.
Greenfield Capital ose Europa crypto-native kamupani teufaafaigaluega. I le 2o21 na amatalia ai lona tu'ufa'atasia III. crypto fund, lea i le (€135m), o loʻo tu i le pito sili ona tele i Europa e oʻo mai i le taimi nei ma o loʻo aofia ai foʻi le laiga numera numera The Fabricant.
O le sini, o le tala lea a Daria Shapovalova, Pule Sili ma le faʻavaeina o DRESSX e ala i imeli, o le "fausiaina o DRESSX o se taunuuga sili mo tagata foafoa, faʻailoga, ma tagata faʻatau."
"Matou te fiafia e faʻaauau pea le faʻaleleia atili o la matou tekonolosi, faʻalauteleina le auai o DRESSX i luga o ata ma web3 vaaiga, ma faʻalauiloa mea faʻaoga fou mo mea faʻaogaina numera e faʻaaoga ai mea moni faʻateleina, masini aʻoaʻoga ma poloka poloka," faʻaopoopo le COO ma le faʻavae o Natalia Modenova.
Talu mai lona faʻalauiloaina ia Aukuso 2020, ua avea DRESSX ma faʻavae pito sili ona tele mo faʻasologa numera-naʻo, ma sili atu i le 3500 mea faʻatekinolosi - faʻatulagaina i totonu o fale ma fafo - avanoa i luga o le upega tafaʻilagi ma le DRESSX app. O nei mea e mafai ona ofuina i AR, ala o fesoʻotaʻiga lautele, telefoni vitio, ma luga o avatars i Decentraland ma Ready Player Me.
Faʻafesoʻotaʻi ma AR platform Snapchat ua lata ona faʻalauiloa ma faʻatau atu foʻi lavalava i maketi fafo i lalolagi faʻapitoa e pei o Roblox, Zepeto ma Meta (Facebook, Instagram, WhatsApp ma Horizon Worlds).
O le kamupani na ta'ita'ia e tama'ita'i ma fa'avaeina e tama'ita'i DRESSX o se tasi o fa'ai'uga o le LVMH Innovation Award 2022 i le vaega 3D/Virtual Product Experience & Metaverse.
Talu ai nei na faipa'aga DRESSX ma Dundas World i le taimi o Paris Fashion Week na fatuina ma le AR version o le fa'aaliga amata lea e mafai ona ofuina toetoe lava a'o le'i savalia le auala.
Punavai: https://www.forbes.com/sites/stephaniehirschmiller/2023/03/14/dressx-series-a-funding-round-raises-15-million/